For coaches, consultants & info creators
Add at least $30K in new revenue within 60 days.
Most agencies hand you a deck and a Loom. We build the entire sales funnel and backend so you can stop duct-taping your business and focus on delivering for clients.
What we build
Every piece of the funnel, under one roof.
No piecing together six freelancers. One team, one timeline, one P&L to grow.
VSL Funnels
A video sales letter is the cleanest way to sell a high-ticket offer to cold traffic at scale. We build the whole asset, not just the script.
- VSL script. Hook, story, mechanism, proof, offer, objections, close. Written for your voice and your buyer.
- VSL landing page. Video, headline, CTA, social proof, FAQ. Built mobile-first.
- Application or booking page. Calendar or form designed to qualify and convert.
- Pre-call email sequence. Confirmation, agitation, ROI, scarcity. Show rates go up.
- Confirmation & thank-you page. Sets the tone for the call before you ever speak.
- Tracking & analytics. Watch-time, drop-off, conversion at every step. So we know what to fix.
Webinar Funnels
A high-conversion webinar is one of the highest-EPC assets in your business if it’s built right. We architect it end to end. Live, evergreen, or both.
- Webinar outline & script. Hook, three secrets, stack, close. Structured to convert without feeling salesy.
- Full slide deck. Designed, on-brand, ready to present or record.
- Registration page. Built to maximize opt-in, with conversion tracking baked in.
- Reminder email sequence. Day-before, hour-before, “starting now.” Show rates over the industry average.
- Live or evergreen delivery. Platform setup, automation, replay logic.
- Replay sequence + close. Day-after, 48-hour, last-call. The follow-up that actually closes.
Challenge Funnels
A 5-day challenge gets prospects to actually do something before you sell. By day 5, they trust you and they’re ready to buy. We design the curriculum and the whole acquisition machine around it.
- Curriculum design. Daily themes, micro-wins, and a path that leads naturally to your offer.
- Registration page. Free or paid challenge entry, conversion-optimized.
- Daily email cadence. Pre-challenge, daily prompts, recap, day-5 pitch.
- Delivery setup. Live group, recorded video, or Facebook group. Whatever fits your offer.
- Day-5 offer page. The close. Pricing, bonuses, urgency, social proof.
- Post-challenge follow-up. For the prospects who didn’t convert on day 5. Most of your sales actually come from here.
Email Sequences
Most info businesses leave more money in their email list than they make from ads. We build the sequences that turn dormant subscribers into revenue.
- Welcome / indoctrination. Sets identity, frames the offer, primes the buyer.
- Nurture sequence. Educate, build trust, sell without selling.
- Reminder & replay sequences. For webinars, calls, deadlines, launches.
- Cart / application abandonment. Recover the lost revenue.
- Re-engagement / win-back. Wake up the part of your list that’s gone quiet.
- Launch sequences. Open, mid, close, last-call. Built for your specific launch model.
Sales & Landing Pages
Every page in your funnel is doing a specific job. We write the copy, design the layout, build the page, and wire the tracking. So every step pulls its weight.
- Long-form sales pages. For high-ticket offers that need real persuasion.
- Opt-in & squeeze pages. Maximize lead capture on cold traffic.
- Application pages. Pre-qualify so your sales team only talks to fit prospects.
- Order forms & upsells. Bump offers, one-click upsells, downsells. Squeeze the average order.
- VSL pages. Video-first conversion pages with auto-play CTA logic.
- Built mobile-first. Fast, responsive, conversion-tested patterns.
Tracking & Automations
The reason most funnels “stop working” is broken data. We install the plumbing so you know exactly where every dollar is coming from and what the system needs next.
- Pixel & Conversions API. Browser plus server-side tracking. Reliable post-iOS, post-cookie.
- GA4 & server events. Funnel data captured properly. Not the default mess.
- ESP automations. ConvertKit, Klaviyo, ActiveCampaign, MailerLite. Built and triggered on real behavior.
- CRM integrations. HighLevel, Close, HubSpot. Leads flow in, get tagged, get routed.
- Zapier / Make workflows. Connect every tool. No manual data shuffling.
- Reporting dashboard. One place to see leads, calls, revenue, cost per acquisition, ROAS.
The model
We only win when you win.
Our engagements blend an upfront build fee with a performance-based revenue share. That means we’re not selling you decks. We’re building the thing that prints. If it doesn’t print, neither do we.
Exact terms get scoped on the call based on your offer, traffic, and timeline.
Why ConvertGen
Built like operators, not like an agency.
We’ve sat in your seat. The decisions we make on copy, offer, and flow come from running the play, not theorizing about it.
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01
The whole machine, not one piece
Funnel, copy, emails, pages, tracking, automations. One team, one timeline. You stop project-managing freelancers.
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02
Aligned by design
Performance-based rev share means we ship work that actually converts. Anything else costs us money.
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03
Owner-led delivery
Sam runs every build. You’re not getting handed off to a junior the second the contract is signed.
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04
Specific to your offer
We don’t recycle templates. The funnel matches your offer, your audience, your awareness level, and your voice.
How it works
Four phases. Three to six weeks to launch.
Deep dive on your offer
Offer, audience, voice, current funnel, ad data. We map the strongest path to revenue before writing a word.
Funnel, copy, pages, emails
VSL or webinar or challenge. Sales page. Email sequences. Tracking. All built and reviewed in shared docs.
Go live and stress-test
Live traffic, real conversions, fast iteration. We watch the data and patch the leaks in the first two weeks.
Optimize for volume
Once it’s converting, we scale ad spend, sharpen the offer, and split-test the highest-impact pieces.
Common questions
The honest version.
How long until I’m running paid traffic?
Most builds go live in three to six weeks from kickoff. VSL funnels move faster, webinar funnels take a touch longer because of the slide build. Challenge funnels run on a fixed timeline because of the live week.
How does the revenue share actually work?
You pay a build fee upfront. After launch, we take a percentage of the revenue the funnel generates for a defined period. Exact split and term get scoped on the call based on your offer and traffic. The structure is built to be fair to both sides when the funnel works.
Do you handle ad spend?
Ad management can be added to the engagement if you want one team running both the funnel and the traffic. If you already have a media buyer you trust, we’ll hand them creatives and tracking and stay coordinated.
What do you need from me?
Time. Roughly two to four hours a week during the build for interviews, voice samples, and approvals. After launch the operating load drops significantly.
Do you work with niches outside coaching?
Anything info-product or expertise-led: coaching, consulting, mastermind, course, agency, mentorship. If you sell time, knowledge, or access, we’re in the right zip code.
Is there an exclusivity clause?
We don’t take on competing offers in the same niche during an active engagement. That’s a fairness thing, not a contract trick.
Ready when you are
Let’s look at your funnel.
Thirty minutes. Bring your current funnel, your ad data, and a sense of where the money should be. We’ll tell you what we’d build and what we wouldn’t.
Book a Call