For coaches, consultants & info creators
Your sales funnel and backend, built for you.
You have an offer to sell. We build the VSL, webinar, challenge, or booked-call funnel behind it, with the pages, emails, tracking, and automations connected.
30 minutes with Sam. Review your offer and scope the build.
What we build
Every piece of the funnel, under one roof.
Your pages, copy, emails, and automations are built around the same offer and the same next step for your buyer.
VSL Funnels
A VSL gives prospects a way to understand your offer before applying, booking a call, or buying. We build the script and the steps around it.
- VSL script. Hook, story, mechanism, supported proof, offer, objections, and close. Written in your voice.
- VSL landing page. Video, headline, call to action, relevant proof, and answers to buyer questions.
- Application or booking page. A form or calendar flow that fits your sales process.
- Pre-call emails. Confirmation, preparation, reminders, and answers to questions before the call.
- Thank-you page. A clear explanation of what happens next and how to prepare.
- Tracking. Video engagement, applications, bookings, and the agreed conversion events.
Webinar Funnels
Your webinar needs a path before and after the presentation. We connect registration, delivery, replay, and the offer.
- Outline and script. Teaching, transitions, offer presentation, and answers to buyer objections.
- Slide deck. A branded presentation built for you to deliver or record.
- Registration page. The webinar promise, details, opt-in form, and confirmation step.
- Reminder emails. Registration confirmation and reminders leading up to the session.
- Delivery setup. Live or evergreen platform setup and replay access.
- Replay and offer follow-up. Emails that recap the session, explain the offer, and communicate actual deadlines.
Challenge Funnels
Give prospects a focused experience of your approach. We build the challenge flow around useful daily actions and the next step into your offer.
- Challenge structure. Daily themes, exercises, and the progression toward your offer.
- Registration page. Free or paid entry, confirmation, and participant instructions.
- Daily emails. Preparation, lesson prompts, recaps, and offer communication.
- Delivery setup. The live or recorded experience and access to the agreed platform.
- Offer page. Your offer, terms, relevant proof, and answers to buyer questions.
- Follow-up sequence. A clear next step for participants after the challenge ends.
Email Sequences
Your email list needs a clear next step after an opt-in, presentation, or application. We write the sequences and connect them to the right actions.
- Welcome emails. Introduce your approach and help subscribers find their next step.
- Nurture sequence. Useful teaching, relevant proof, and explanations of your offer.
- Reminder and replay emails. Follow-up for webinars, calls, and launches.
- Incomplete applications or checkouts. Follow-up where your platform supports it and consent permits.
- Re-engagement. A sequence for subscribers who have stopped engaging.
- Launch emails. Open, ongoing, and closing messages tied to your actual launch schedule.
Sales & Landing Pages
Every page has a job in the funnel. We write the copy, design the layout, build the page, and connect the next step.
- Sales pages. Explain your offer, show available proof, and answer buyer objections.
- Opt-in pages. Present the resource or event and collect the agreed registration details.
- Application pages. Ask the questions your sales team needs to assess fit.
- Checkout and offer flows. Connect payments and any agreed order bumps or upsells.
- VSL pages. Present your video with a clear application, booking, or purchase action.
- Mobile layout. Check readability, forms, buttons, and page flow on smaller screens.
Tracking & Automations
Connect the pages, email platform, and CRM so you can see the funnel activity and follow up with the right people.
- Ad tracking. Pixel and conversion events configured for your agreed platforms and consent setup.
- Analytics events. Track the key registrations, applications, bookings, or purchases in your funnel.
- Email automations. Sequences triggered by the relevant sign-ups and customer actions.
- CRM connections. Lead capture, tags, stages, and routing for the agreed sales process.
- Tool integrations. Connect the supported tools involved in your funnel.
- Reporting. Agree on the measures and bring the relevant funnel activity into one view.
The model
A build fee. A share in performance.
We build your funnel and backend for an upfront fee, then share in the revenue the funnel generates under the agreed terms.
Exact terms get scoped on the call based on your offer, traffic, and timeline.
Why ConvertGen
One team owns the build.
Your offer, copy, pages, emails, and tracking need to work together. Sam leads the project from the first conversation through the build.
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01
The whole funnel connected
Funnel, copy, emails, pages, tracking, and automations share one scope and one build plan.
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02
Aligned by design
The revenue-share structure ties part of our compensation to the funnel revenue defined in your agreement.
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03
Owner-led delivery
Sam runs every build and stays your contact for priorities, feedback, and decisions.
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04
Specific to your offer
The funnel follows your offer, audience, sales process, and voice. We agree on those inputs before the build starts.
How it works
From offer to launch, in four phases.
Map the build
Bring your offer, audience, voice, current funnel, and traffic data. We agree on the funnel, scope, and launch plan.
Funnel, copy, pages, emails
We write and build the agreed funnel, pages, emails, and automations, with your input on the offer and voice.
Connect and launch
We check the pages, forms, email triggers, payments, and tracking before sending traffic into the funnel.
Work from the numbers
We review the agreed funnel measures, identify where prospects drop off, and prioritize the next changes.
Common questions
The honest version.
How long until I’m running paid traffic?
The timeline depends on the funnel, assets, integrations, and approvals. We agree on the build schedule and what you need to provide before work starts.
How does the revenue share actually work?
You pay a build fee upfront. After launch, we receive an agreed share of funnel revenue for the term set in your agreement. The call covers the split, revenue definition, reporting, and duration based on your offer and traffic.
Do you handle the ads too?
We can include ads in the engagement or coordinate with your existing media buyer. We agree on traffic responsibilities, creative, tracking, and budget separately from the funnel build.
What do you need from me?
Your offer details, audience context, voice samples, available proof, and access to the tools in scope. You also review copy and provide recordings or presentations where the funnel needs them.
Do you work with niches outside coaching?
Anything info-product or expertise-led: coaching, consulting, mastermind, course, agency, mentorship. If you sell time, knowledge, or access, we’re in the right zip code.
Who owns the funnel and assets?
You do. Your pages, email lists, accounts, automations, and tracking stay in your name, with access to the work we complete.
Is there an exclusivity clause?
We discuss niche conflicts before an engagement and define any exclusivity terms in the agreement.
Ready when you are
Let’s look at your funnel.
Book 30 minutes with Sam. Bring your offer, current funnel, and traffic data. We’ll look at the steps between attention and a sale, then scope the work to build or improve them.
Book a Call